Mobile Commerce

Last few years witness the entry of many e-commerce companies which made impressive profits. The evolution of e-commerce has given birth to

m-commerce

. It is basically the use of mobile device to buy articles, pay bills, redeem coupon etc. There are so many speculation associated with this emerging field. Amidst all speculations, it has managed to grab the attention of big players and occupy a prominent place in the industry. Eyeing the m-commerce market potential, big telecom companies are planning to introduce WAP (Wireless Application Protocol) - enabled smart phones.

Recently, the industry saw a swift shift of e-commerce to m-commerce thus scaling demand of mobile app development from online retailers and stores. Smartphone penetration into the market has propelled this shift. The popular e-retailers are registering 25 times more sales through smartphones in a single year. Secondly, the growing app mania among smartphone users has also boosts the growth of m-commerce. In the highly competitive retail market, price is the king. Developing and maintaining a retail app is easy and inexpensive than maintaining a website. Moreover, mobile app offers customized and better shopping experience compared to website.

With more reliable content delivery via wireless devices, it is expected that mobile commerce will outshine e-commerce platform for digital commerce transactions. The whooping number of mobile user base opens up more opportunity in m-commerce field. It has huge potential to expand in both consumer as well as enterprise markets. A surge of more than 10x has been reported in annual m-commerce investment and it is expected to increase further. Big companies are even trying to bring in speech recognition software for mcommerce transaction. Speech recognition facility will ensure the safety and reliability of

mcommerce platform

.